One of the most popular forms of PPC (pay per click) for lawyers is search engine advertising which allows the advertiser to bid for one of the sponsored links that appear when someone searches for keywords relevant to their business offerings. Since most of the advertising is being done online, SEO and PPC words have become important. These are certain keywords that are often used by people to search for something in particular. Through the magic of data analytics, digital marketing agencies can find a list of most searched keywords relevant to particular industries or business offerings like the legal industry. These PPC keywords for lawyers can be used to help advertise law firms and solicitors.
Search engine advertising is a form of PPC where advertisers bid for sponsored links that appear when someone searches for keywords related to their business offerings. With the majority of advertising now done online, search engine optimisation (SEO) and PPC keywords have become crucial. PPC keywords are specific words or phrases that are commonly used by people when searching for a particular product or service. By using data analytics, digital marketing agencies can determine a list of the most frequently searched keywords relevant to specific industries, such as the legal industry. These PPC keywords can then be incorporated into advertising campaigns for law firms and solicitors to help them reach their target audience and increase their online visibility.
Why are PPC keywords important for lawyers and firms?
PPC (pay-per-click) advertising is a popular online marketing technique where advertisers pay each time a user clicks on one of their ads. For law firms and lawyers, PPC advertising can be a valuable tool to increase their online visibility and attract new clients. However, due to the highly competitive nature of the legal industry, the cost of PPC advertising for law-related keywords can be significantly higher than for other industries.
Investing in the right PPC keywords is crucial for lawyers and law firms to make the most of their PPC campaigns. The keywords should be relevant to their services and should be chosen based on what their target audience is searching for. This will increase the chances of the ad being clicked on by potential clients who are actively looking for legal services.
By investing in PPC advertising, lawyers and firms can gain a competitive edge in the market. The higher cost of PPC advertising for legal keywords can be offset by the potential revenue generated from new clients gained through the ads. In addition, having a strong online presence through PPC advertising can also enhance a law firm’s reputation and credibility, ultimately leading to more business. In Ireland, it is estimated that lawyers spend around €50 per click, which is about 40% less than what they spend in the USA.
List of most expensive keywords in the world
It comes as no surprise that the most expensive keywords belong to the United States of America. For Ireland, the rates are usually less than those in the USA. Here is a list of the some of the most expensive PPC keywords for lawyers in the world:
| Rank | Term | PPC |
| 1 | florida mesothelioma lawyer | $485 |
| 2 | colorado car accident lawyers | $287 |
| 3 | las vegas auto accident lawyers | $285 |
| 4 | injury lawyer houston texas | $284 |
| 5 | san diego car accident lawyers | $281 |
| 6 | atlanta auto accident attorney | $277 |
| 7 | san jose injury lawyer | $275 |
| 8 | los angeles car accident lawyers | $270 |
| 9 | chicago nursing home lawyers | $265 |
| 10 | auto accident lawyers in houston tx | $263 |
| 11 | mesothelioma attorneys florida | $258 |
| 12 | houston mesothelioma lawyers | $256 |
| 13 | columbus car accident lawyer | $254 |
| 14 | injury lawyer in Albuquerque | $252 |
| 15 | accident attorneys Las Vegas | $251 |
| 16 | injury lawyer denver co | $250 |
| 17 | dallas car wreck lawyer | $248 |
| 18 | personal injury lawyer augusta ga | $244 |
| 19 | truck accident lawyer houston | $242 |
| 20 | slip and fall lawyer philadelphia | $241 |
| 21 | best personal injury attorney san diego | $241 |
| 22 | san francisco car accident attorney | $240 |
| 23 | auto accident lawyer west palm beach | $236 |
| 24 | texas truck accident attorneys | $234 |
| 25 | injury attorney in las vegas | $232 |
| 26 | mesothelioma lawyers new york | $230 |
| 27 | best mesothelioma attorneys | $228 |
| 28 | auto accident attorney okc | $227 |
| 29 | i need a lawyer for a car accident | $224 |
| 30 | workers comp attorney Philadelphia | $224 |
| 31 | construction injury lawyer | $223 |
| 32 | motorcycle crash lawyer | $223 |
| 33 | personal injury lawyer in austin texas | $223 |
| 34 | chicago mesothelioma lawyer | $222 |
| 35 | car accident lawyers in Houston Texas | $222 |
By using the list of PPC keywords for lawyers, law firms can get an idea of how much they will have to spend to appear in the top search engine results for specific keywords. This helps in setting a budget for PPC campaigns and allows them to allocate their resources accordingly. If a law firm specialises in personal injury law and wants to appear in the search engine results for keywords such as “personal injury lawyer”, “car accident attorney”, or “wrongful death lawyer”, they can use the list of PPC keywords to get an idea of the cost per click for each keyword. Based on this information, they can set a budget for their PPC campaign and determine which keywords to bid on to maximise their return on investment.
Alternatively, law firms can also work with digital marketing agencies to optimise their website for specific keywords. By analysing the search trends and behaviour of potential clients, digital marketing agencies can help law firms identify the most effective keywords for their business offerings and optimise their website accordingly. This can help improve the website’s ranking in the search engine results and attract more relevant traffic to the website.
Are you looking to explore the potential of online marketing for your firm ? Click here to gain access to our ROI Calculator and estimate the potential return on investment of our campaigns. Our team of digital marketing experts will also provide valuable marketing strategies to enhance your online presence.
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