Cooney Carey
Social Ads, Content Marketing
Cooney Carey are an independent chartered accountancy, taxation and business advisory practice with 35+ years of experience.
Client Objectives
Grow brand visibility
The more visible your brand is the greater chance you have of reaching potential customers.
Increase referral rate
Referrals are one of the best ways to increase business regardless of whether you operate on B2B or B2C markets.
Up skill the team
Improving a teams skill set by outsourcing to a digital marketing specialist can boost growth and help to scale a company.
Our Solution
Social Ads
Targeted Engagement
We design and manage Social Ads across a number of social platforms. The goal of this was to leverage social advertising to increase and improve the quality of their online engagement with a specific audience. The results of our brand awareness strategy drove traffic to their website, and continue to generate leads that can turn into potential clients. Social ads also allow us to record and provide valuable performance metrics, which allows Cooney Carey to optimise their supporting marketing strategies and internal planning.
Brand Visibility
We understood that brand visibility is a crucial component to winning business in Ireland, especially in the Accounting & Taxation industry. Trust and credibility are at the heart of their client’s decisions making. To ensure we positioned Cooney Carey in the best place to grow their client base, we used social ads that would promote their brand across the right channels to both build trust and more importantly, ensure their expertise and reputation were visible and accessible to the right audience at the right times.
The results
Content
Social Content
We devised a social content plan that would lean into Cooney Carey’s insights and expertise within the Accountancy & Taxation field in Ireland. Through consistently posting valuable content, such as industry insights and tips, Cooney Carey has established itself as a thought leader in this space. As a result, this attracts potential clients who are interested in their expertise.
Additionally, this has enabled them to build relationships and establish trust with potential and existing clients through positive engagement. Furthermore, Evolve’s services provided a cost-effective method of advertising, as it allows Cooney Carey to reach their target audience without spending large sums on traditional advertising methods.
The results
CRO
New wireframe & UX
Working with an established website, branding and regulatory guidelines meant we had to build a structure and client map around elements that were non-negotiable. We brought in a new structure and flow for the pages that meant First Ireland would have an opportunity to compete with their biggest competitors in the market.
Email marketing
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The results
Tony Carey
Owner
They have added energy expertise and creativity to our social media activity. Evolve understood our needs from the start, we agreed a brief and they implemented this from day one. They have really transformed our communications.
Tony Carey
Owner
They have added energy expertise and creativity to our social media activity. Evolve understood our needs from the start, we agreed a brief and they implemented this from day one. They have really transformed our communications.